New year 2018. New year brings new aspirations and new hopes. But new year also brings one more thing... that is SALE.. discounts, offers, Clearance sale, Last Chance sales.
Imagine a Polar Bear who wakes up after 4 months of slumber. And finds himself in a supermarket. He will be a delighted soul. Running from one counter to another. Chicken, beef, fish, pork, vegetables. He will be running confused what to eat and how much !! Replace the Polar Bear with 50k homo sapiens and the supermarket with a shopping street or shopping mall. I was one of those running like crazy.
It was then that I realised this is not fair. All these brands are discriminating between men and women. In the present day world, such a ruthless and blatant gender bias was totally unexpected.
- 40% of the shops in any market in any city in the world are only for ladies.
- 65% of the shop area in the shops for men and women are for ladies.
Let me illustrate this with concrete example
a. De Bejinkorf : 6 Levels of splendid stuff. 4 levels cater to women. Office wear, business casual,party wear, evening wear, sports wear, fitness, accessories, bags, shoes...
Male stuff is entrapped in a single floor.
b. Primark : Shop has 6 levels, 4 are for woman. 1 for kids. Men's section is half a floor in the basement where even sunlight does not enters.
c. CnA : Same story
d. H&M : They have 6 stores in the amsterdam centraal of which all 6 are women. Men related materials are in 4 of these stores. But do not dare to ask how much shop area that accounts to. you would be disappointed.
I agree men have different shopping style. The parameter which play role while shopping are different for men than for women. And men do not have a rich vocabulary of colours. Probably the brain is not yet evolved to identify all the shades. I picked shade book of paints for a grey colour and after the first 4 shades, the remaining were all BLACK for me.
Do you know Vermillon, crimson and cadmium are all different shades of RED and they are different from strawberry red. My point is, if we will not learn, how will we evolve and until we evolve, how can we improve.
That is why I would like to start a movement. I am calling it "BLUE HAT MOVEMENT". This movement is aimed to undo the gender bias which has creeped into the shopping streets. To free us from the clutches of BLACK, GREY and BLUE and liberate ORANGE, PURPLE and RED for which our wardrobes are starving for. If you would like to join the movement, feel free to drop me a message.
Let us join the BLUE HAT movement and save the mankind.
Imagine a Polar Bear who wakes up after 4 months of slumber. And finds himself in a supermarket. He will be a delighted soul. Running from one counter to another. Chicken, beef, fish, pork, vegetables. He will be running confused what to eat and how much !! Replace the Polar Bear with 50k homo sapiens and the supermarket with a shopping street or shopping mall. I was one of those running like crazy.
It was then that I realised this is not fair. All these brands are discriminating between men and women. In the present day world, such a ruthless and blatant gender bias was totally unexpected.
- 40% of the shops in any market in any city in the world are only for ladies.
- 65% of the shop area in the shops for men and women are for ladies.
Let me illustrate this with concrete example
a. De Bejinkorf : 6 Levels of splendid stuff. 4 levels cater to women. Office wear, business casual,party wear, evening wear, sports wear, fitness, accessories, bags, shoes...
Male stuff is entrapped in a single floor.
b. Primark : Shop has 6 levels, 4 are for woman. 1 for kids. Men's section is half a floor in the basement where even sunlight does not enters.
c. CnA : Same story
d. H&M : They have 6 stores in the amsterdam centraal of which all 6 are women. Men related materials are in 4 of these stores. But do not dare to ask how much shop area that accounts to. you would be disappointed.
I agree men have different shopping style. The parameter which play role while shopping are different for men than for women. And men do not have a rich vocabulary of colours. Probably the brain is not yet evolved to identify all the shades. I picked shade book of paints for a grey colour and after the first 4 shades, the remaining were all BLACK for me.
Do you know Vermillon, crimson and cadmium are all different shades of RED and they are different from strawberry red. My point is, if we will not learn, how will we evolve and until we evolve, how can we improve.
That is why I would like to start a movement. I am calling it "BLUE HAT MOVEMENT". This movement is aimed to undo the gender bias which has creeped into the shopping streets. To free us from the clutches of BLACK, GREY and BLUE and liberate ORANGE, PURPLE and RED for which our wardrobes are starving for. If you would like to join the movement, feel free to drop me a message.
Let us join the BLUE HAT movement and save the mankind.
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